Vanessa on Being Neurones IT Asia’s First Marketing Hire
- July 23, 2025
With a digital marketing background in the bathroom ceramics and fixtures industry, Vanessa brings that experience into B2B tech—shaping marketing strategy from the ground up at Neurones IT Asia.
You’re the first marketing hire at Neurones IT Asia—what has that experience been like?
Being the first marketing hire has been both exciting and challenging in the best way. I like how hands-on the role is and the level of ownership I get across every part of the function. My focus has been on building the marketing foundation from the ground up—from rethinking our communication plan to defining how we want to position the brand. It’s a lot of big-picture thinking, and that’s what makes it so stimulating. Plus, getting to be the first hire isn’t something that happens often, which adds a real sense of impact to the work.
How do you balance creativity with data and analytics in your role?
Creativity in marketing can feel like a blank canvas—but without some structure, it can go off the rails. That’s where brand guidelines come in. They provide the framework that keeps creative ideas aligned with our identity and helps shape how people perceive the brand. From there, I turn to data and analytics (A/B testing is a go-to) to see what actually clicks with our audience. It’s that mix of clear guidelines, fresh ideas, and real audience insight that helps me create content—both in format and message—that truly resonates.
How did your experience in the bathroom ceramics and fixtures industry prepare you for the shift into B2B tech marketing?
My experience in the bathroom ceramics and fixtures industry was mostly focused on B2B events, with some work on B2C campaigns too. The core marketing skills I developed—like content creation, managing stakeholders, and using tools like GA4 and WordPress—have stayed relevant no matter the industry. I’ve also learned a lot about SEO, SEM, and how consumer behavior ties into UI/UX, which helps me tailor strategies for different audiences.
The biggest shift was really getting to know a new target audience and what makes them tick. While platforms and content formats change, the fundamentals—engaging your audience and delivering clear, value-driven messages—stay the same. That experience has made my move into B2B Tech marketing feel smooth and confident.
What’s your favorite part about working at Neurones IT Asia?
Definitely the open and collaborative culture. Everyone is motivated to do their best, and there’s a strong sense of camaraderie—if you need help, you just ask, and people genuinely want to help. Opinions are valued and heard, which creates a safe space where ideas can flourish. This positive environment works well for me as it is easy to stay engaged and continuously grow, both professionally and personally.
What’s your ideal weekend?
First things first—I’m sleeping in till noon. Then it’s time to catch up on my favorite YouTubers (bless the Ha Sisters, Sturniolo Triplets, and Jalin Siu) and binge my current comfort show, House MD on HBO. If I’m feeling it, I’ll hit a Pilates class or go for a spin—because apparently movement is medicine. If not, it’s straight to the park with friends to soak up some Vitamin D, walk, and yap. I like to end the day cloud-watching, zoning out, and giving my brain a soft reset.
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